Every project starts with the same question.

What does this whole category look like, and why does everyone in it look the same?

Entr Tech

Entr Tech’s brand had been assembled the way most bootstrapped businesses build theirs. Some AI-generated assets. A freelancer for the website. A different freelancer for emails. Another for social. The result was a visual identity that felt inconsistent and gave potential students no reason to trust that this was a serious investment.

Entr Tech Lead Magnets and landing page

Entr Tech

Entr Tech’s brand had been assembled the way most bootstrapped businesses build theirs. Some AI-generated assets. A freelancer for the website. A different freelancer for emails. Another for social. The result was a visual identity that felt inconsistent and gave potential students no reason to trust that this was a serious investment.

Entr Tech Lead Magnets and landing page

Entr Tech

Entr Tech’s brand had been assembled the way most bootstrapped businesses build theirs. Some AI-generated assets. A freelancer for the website. A different freelancer for emails. Another for social. The result was a visual identity that felt inconsistent and gave potential students no reason to trust that this was a serious investment.

Entr Tech Lead Magnets and landing page

PreFrame

Charity fundraising everyone in the category looked built by committee in 2011. First event within a week of launch. More in the pipeline.

PreFrame

Charity fundraising everyone in the category looked built by committee in 2011. First event within a week of launch. More in the pipeline.

PreFrame

Charity fundraising everyone in the category looked built by committee in 2011. First event within a week of launch. More in the pipeline.

Vampire Records

Independent music A decade of catalogue and nothing to show for it. 8 events and 12 artist tour dates since launch.

Vampire Records Montage

Vampire Records

Independent music A decade of catalogue and nothing to show for it. 8 events and 12 artist tour dates since launch.

Vampire Records Montage

Vampire Records

Independent music A decade of catalogue and nothing to show for it. 8 events and 12 artist tour dates since launch.

Vampire Records Montage

Gallery

Work

Resources

CONTACT

Menu

CONTACT

Brand strategy, identity and websites for founders in categories where everything looks the same.

The Grey Standards Board