Memorabilia Framers: Two Broken Websites, One Month, and a Business That Started Selling Again

Memorabilia Framers is a local business that does two things: custom framing for collectors and selling framed memorabilia through an online store. Sports, music, film. The kind of pieces people spend real money on.

The problem was that both websites, the e-commerce store and the portfolio site for custom framing, were actively working against the business. Slow, poorly designed, and failing to convert the traffic they were getting into sales or enquiries.

The Problem

Memorabilia Framers was running two websites and neither was doing its job. The e-commerce store, where customers buy framed memorabilia, had both performance and design issues. Slow load times. A user experience that made browsing and buying harder than it needed to be. For an online store selling items that can cost hundreds of pounds, that friction is fatal. People don’t wait around for a slow site when there are dozens of alternatives a click away.

The portfolio site had the same problem from a different angle. Custom framing is a trust-based service. People are handing over signed shirts, rare vinyl, one-of-a-kind pieces. They need to feel confident that the business is professional and capable before they commit. A dated, sluggish website does the opposite. It raises doubt.

On top of the website issues, the business collateral wasn’t pulling its weight either. The business cards and sales materials didn’t reflect the quality of the framing work. For a local business that relies on word-of-mouth and in-person interactions, the physical touchpoints matter just as much as the digital ones.

The compound effect was straightforward: a business doing quality work, losing sales because every customer touchpoint, online and offline, was undermining confidence before the product could speak for itself.

The Solution

We delivered the full scope in one month. Two website overhauls and new business collateral, built to work together as a cohesive system.

E-commerce Store

We optimised the online store for both performance and design. Faster load times, a cleaner browsing experience, and a purchase flow that reduces friction at every step. When you’re selling high-value memorabilia online, the experience of buying needs to match the value of what’s being bought. A slow, clunky checkout kills conversions. We fixed that.

Custom Framing Portfolio Site

We rebuilt the portfolio site to do what it should have been doing all along: showcase the quality of the framing work and make it easy to enquire. The site now loads quickly, presents the portfolio in a way that builds trust, and guides visitors toward getting in touch. For a service where people are entrusting valuable items, the website needs to communicate professionalism and care before a single word is exchanged. That’s what it does now.

Business Collateral

We designed new business cards and a sales brochure that match the quality of the online presence. Consistent branding across every touchpoint, digital and physical. When Steve hands someone a business card at an event or a customer picks up a brochure in the shop, it now reinforces the same message as the website: this is a professional operation that takes the work seriously.

The Impact

The websites now do what they’re supposed to do. They sell.

More sales, more engagement. Both the e-commerce store and the portfolio site saw an increase in sales and engagement after the optimisation. Visitors who previously bounced from slow, poorly designed pages are now converting into customers and enquiries.

Faster, more professional experience. The performance improvements mean customers aren’t waiting around. Faster load times directly correlate with higher conversion rates, particularly for e-commerce. Every second of load time you remove puts money back into the business.

A cohesive brand that builds trust at every stage. From the first Google search to the business card in hand, Memorabilia Framers now presents a consistent, professional image. That consistency compounds over time as customers encounter the brand across multiple touchpoints.

People are trusting us with valuable pieces, so the website needs to reflect that. The new sites do exactly that. We're getting more custom framing enquiries and the online store is converting much better than before.

Steve, Memorabilia Framers, Owner

Why This Matters

Memorabilia Framers is a small local business. Four people. No outside funding. No marketing team. The websites and business cards are the marketing. They’re the first impression, the sales pitch, and the trust signal all in one. When those assets are underperforming, the business is leaving money on the table every single day.

This is The Credibility Gap at the most practical level. The framing work is excellent. The products are genuine. But none of that matters if a customer lands on a slow website that looks like it was built ten years ago and decides to buy from someone else. The gap between what Memorabilia Framers actually delivers and what their online presence was communicating was costing them sales they never knew they lost.

One month of work closed that gap. Two optimised websites, professional collateral, and a business that’s now converting the traffic it was already getting. Sometimes the fix isn’t complicated. It just needs to get done.