Entr Tech’s brand had been assembled the way most bootstrapped businesses build theirs. Some AI-generated assets. A freelancer for the website. A different freelancer for emails. Another for social. The result was a visual identity that felt inconsistent and gave potential students no reason to trust that this was a serious investment.

Vampire Records had a brand that was built for a different time. The logo was detailed and intricate in a way that worked when people experienced it on vinyl sleeves and flyers. But on a phone, on social media, on a website thumbnail, those details collapsed into noise.

Memorabilia Framers is a local business that does two things: custom framing for collectors and selling framed memorabilia through an online store. Sports, music, film. The kind of pieces people spend real money on. The problem was that both websites, the e-commerce store and the portfolio site for custom framing, were actively working against the business. Slow, poorly designed, and failing to convert the traffic they were getting into sales or enquiries.