MAKING
FUN AGAIN
Badfish Labs is where founders and creators go to make their brand the one people can't stop talking about.
We're a London-based branding studio for people who are building something and refuse to look like everyone else doing it. We don't do safe. We make brands that are fun to experience, impossible to ignore, and built to grow with you. While everyone else is playing it safe with the same fonts, the same layouts, and the same AI-generated beige, we push boundaries, break rules, and experiment until your brand feels like nothing else in the market. Because the brands people remember are the ones that made them feel something.
TRUSTED BY:





WHAT WE DO
We build brands from scratch and rebuild the ones that aren't working. Strategy, identity, websites, content design, packaging. Whatever your brand needs to stop blending in and start turning heads.
TESTIMONIALS

The problem: Needed evolution for next stage of investment. Had to move fast.
"Outstanding branding work that impressed our team. We secured angel investor funding within weeks of launching the rebrand."

Tim Waterlow, Co-Founder

The problem: Dormant label. Needed credibility asap. Brand screamed "hobby."
"Quick turnarounds, high-quality designs, genuinely understands brand vision. We've successfully run 5 events since the rebrand and lined up collaborations with major industry leaders."

Phil Source, Founder

The problem: Losing to competitors. Applications down from last year.
"Spotted the cracks, fixed them fast, delivers 10/10 results. Within the first month, applications were up 150% and email open rates jumped from 10% to 35%."

Jack Rogers, Founder

Join a newsletter. That doesn't suck.
It's a backdoor into how we think about brands. New work before anyone else sees it. Lessons from projects we can't shut up about. Ideas we're testing. Only for founders and creators who are building something worth looking at
Your brand should be the most exciting thing about your business after the thing you're actually building.
If it's not there yet, let's talk. Book a free diagnostic and we'll show you exactly where your brand is falling flat and what it would take to make people pay attention.





























