WE MAKE
that outlast the algorithm
Badfish Labs is where creators and founders go when they're building something bigger than a feed.
We're a London-based brand studio for people turning audiences into businesses and ideas into brands that work. On a shelf, in a pitch deck, on their own two feet. We don't do merch with a logo slapped on it. We build brand systems. Identity, packaging, websites, the lot. The kind that make people take you seriously before they even know your follower count.
While everyone else is playing it safe with the same templates, the same AI-generated beige, and the same link in bio page, we make brands that feel like nothing else in the market. Because the brands people remember, the ones that outlast the algorithm, attract investment, and end up on shelves are the ones that made someone feel something.
TRUSTED BY:
WHAT WE DO
We build brands from scratch and rebuild the ones that aren't working. Strategy, identity, websites, content design, packaging. Whatever your brand needs to stop blending in and start turning heads.
TESTIMONIALS
The problem: Needed evolution for next stage of investment. Had to move fast.
"Outstanding branding work that impressed our team. We secured angel investor funding within weeks of launching the rebrand."
Tim Waterlow, Co-Founder
The problem: Dormant label. Needed credibility asap. Brand screamed "hobby."
"Quick turnarounds, high-quality designs, genuinely understands brand vision. We've successfully run 5 events since the rebrand and lined up collaborations with major industry leaders."
Phil Source, Founder
The problem: Losing to competitors. Applications down from last year.
"Spotted the cracks, fixed them fast, delivers 10/10 results. Within the first month, applications were up 150% and email open rates jumped from 10% to 35%."
Jack Rogers, Founder
Join a newsletter. That doesn't suck.
It's a backdoor into how we think about brands. New work before anyone else sees it. Lessons from projects we can't shut up about. Ideas we're testing. Only for founders and creators who are building something worth looking at
Your brand should be the most exciting thing about your business after the thing you're actually building.
If it's not there yet, let's talk. Book a free diagnostic and we'll show you exactly where your brand is falling flat and what it would take to make people pay attention.